Veneration of Craft

As Singapore enter to the age of progressive development, the act of buying and investing is a reflection and engine of economic growth.  As such, increasing number of commercial retails are set up to exploit on foreigners and locals purchasing power which leads to high consumption rate, in other words, high consumerism. High consumerism leads to pollution caused by industrial factories, poverty, and numerous social and ecological problems. Such problems are denied of any links to consumerism in the interest of profit by major shareholders. Current commercial retails typologies are designed to entice you with dynamic advertisement and store diversities. This quality is done through an implementation of countless and almost mesmerizing amount of store at every level in a mall.

This project posits a cessation of consumerism by decreasing the frequencies of retail exhilaration through establishing new vertical spatial relationship with profound appreciation for the making process of crafts or artisanal products. New urban configurations can be instrumental in affecting a humans psyche and provide social benefits that provide a renewed sense of contentment not through materialistic consumption but an entirely new urban lifestyle.